Cardi B is undoubtedly one of the most influential and prominent figures in the music industry today. Known for her catchy songs and unique personality, she has gained a massive following and has become a pop culture icon.
With her rise to fame, many fans have wondered if Cardi B has trademarked her famous catchphrase, “Okurrr.” Let’s dive into the details and find out.
The Origin of “Okurrr”
“Okurrr” is a phrase that Cardi B frequently uses in her songs, interviews, and social media posts. It is known for its sassy, confident, and sometimes humorous connotation. The term itself is an exaggerated version of “okay” or “kurr,” adding a touch of Cardi B’s unique flavor.
The Trademark Application
In March 2019, Cardi B filed an application with the United States Patent and Trademark Office (USPTO) to trademark her distinctive pronunciation of “Okurrr.” The application sought to protect the phrase for use in various products and services such as clothing, merchandise, posters, and even paper goods.
Cardi B’s application was categorized under Class 041, which covers entertainment services like live performances, television appearances, online media content creation, and more. This indicates that she intended to utilize the trademark primarily within the entertainment industry.
As news spread about Cardi B’s trademark application for “Okurrr,” it faced mixed reactions from fans and critics alike. Some praised her for taking steps to protect her brand and intellectual property. Others argued that such a common phrase should not be monopolized by anyone.
Furthermore, critics pointed out that “Okurrr” was not originally coined by Cardi B. The phrase has been used in drag culture and the LGBTQ+ community for years. Some felt that Cardi B appropriating this phrase without acknowledging its origins was disrespectful.
After months of review, the USPTO made its decision regarding Cardi B’s trademark application. In June 2020, it was reported that the USPTO had approved the registration of the trademark for “Okurrr.” This means that Cardi B now has exclusive rights to use the phrase in connection with her designated goods and services.
However, it is important to note that trademark protection only applies to specific categories or industries. Other individuals or businesses may still use “Okurrr” in different contexts without infringing on Cardi B’s trademark rights.
Cardi B’s success with obtaining the trademark for “Okurrr” showcases her savvy business acumen. By protecting her catchphrase, she ensures that others cannot profit from it without her permission. This move solidifies her brand identity and allows her to maintain control over how “Okurrr” is used within her domain.
With this trademark in place, we can expect to see an array of “Okurrr”-branded merchandise and products associated with Cardi B’s name and image. From clothing lines to accessories, fans will have the opportunity to show their support and be a part of the Cardi B experience.
Cardi B has successfully obtained a trademark for her iconic catchphrase, “Okurrr.” While it sparked some controversy and debate, this move further solidifies her brand presence and allows her to protect her intellectual property within the entertainment industry. As fans eagerly await new ventures associated with “Okurrr,” it remains a testament to Cardi B’s influence and business acumen.